Sunday, 18 September 2011

What is a Digipack?

Another part of our coursework is to create a digipack.

Above an example of a digipack with 3 sections, and what generally included in the package - CDs and an information booklet.


Above an example of a digipack with 2 sections.


Digipacks are a type of CD packaging, made out of card or other heavy paper/cardboard material. They typically consists of a gatefold paperboard - they can either flip out like a book, or have three parts, so that one side of the packagin opens to the right and one to the left like a leaflet. Digipacks are often used by artists for CD singles - when an artist is just releasing their new single track, or for special edition of CD albums.
Digipacks were first created by MeadWestvaco, and their product called Digi-pak, is trademarked. However, as the format became more popular and began to be used by more manufacturers, the generic "digipack" was used to describer all soft CD packaging.


Digipacks are similar to the style and packaging of the old vinyl records. 
 vinyl casing.


They are an alternative to jewel casing, which is the typical packaging of a CD album.
  Jewel casing.


Digipack-style cases grew in popularity among record labels and recording artists in the early 2000s.


Many bands, labels and artists like to use digipacks for creative and aesthetic reasons. It also allows artists to give audiences more material and information through digipacks due to the three section sleeves.

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