Friday, 11 November 2011

Shooting Schedule

Before we began filming, we planned out a shooting schedule for the two days we were going to go out and film. We planned each shot, and the ammount of time it would take us to film it. 


We did not stick strictly to the shooting script, as some shots took long than needed, however we found it helped us to organise each shot and keep track of which shots we had or hadn't done.

Sunday, 18 September 2011

What is a Digipack?

Another part of our coursework is to create a digipack.

Above an example of a digipack with 3 sections, and what generally included in the package - CDs and an information booklet.


Above an example of a digipack with 2 sections.


Digipacks are a type of CD packaging, made out of card or other heavy paper/cardboard material. They typically consists of a gatefold paperboard - they can either flip out like a book, or have three parts, so that one side of the packagin opens to the right and one to the left like a leaflet. Digipacks are often used by artists for CD singles - when an artist is just releasing their new single track, or for special edition of CD albums.
Digipacks were first created by MeadWestvaco, and their product called Digi-pak, is trademarked. However, as the format became more popular and began to be used by more manufacturers, the generic "digipack" was used to describer all soft CD packaging.


Digipacks are similar to the style and packaging of the old vinyl records. 
 vinyl casing.


They are an alternative to jewel casing, which is the typical packaging of a CD album.
  Jewel casing.


Digipack-style cases grew in popularity among record labels and recording artists in the early 2000s.


Many bands, labels and artists like to use digipacks for creative and aesthetic reasons. It also allows artists to give audiences more material and information through digipacks due to the three section sleeves.

Saturday, 17 September 2011

What is a Promo Package?

For my coursework I am creating a Promo Package for an artist, also known as a press pack.
After researching promo packs, I found out what they were, and what they were used for. Promo packages are used by bands or artists to introduce them to the music industry, or to promote new projects the artist is working on. There are many people in the music industry who a band or artist may want to work with or use to promote their music, such as managers, the press, promoters etc, and by using a promo pack the band are able to send information about themselves and their material/project to all these people in a whole pack, rather than having to personally give information everyone. Promo packs are sent either online or through the mail. Promo packages always want to show off the artist, and put their best foot forward.


Things that are generally included in promo packs:

  • A short demo of the artist's music
  • A short biography
  • A photo of the band or artist (especially if the package is going to the press)
  • A collection of any press the artist has received
  • contact information of the artist
  • Anything else the artist deems important to add to the promo
Promo packages are mainly used by artists to promote their new upcoming projects - usually to promote the project to record labels and managers. Many artists use these for their new songs or albums they want to release.

When doing research about promo packs, I found this website which really helped me understand what they were, why artists used them and many of the items included.

Friday, 9 September 2011

Statement of Intent

I'm Hannah Green and welcome to my A2 media coursework! I am studying A2 media at York college. For my coursework I have to create a promotional package for a new album. This includes creating a digi pack for the album, a music video for one of the songs, and advertisements for the new album, such as posters or adverts for magazines.


For my coursework last year, I had to create a music magazine; we created the cover, contents page and a double page spread with an article. As well as creating the actual product I had to do research about existing products and use this research to put towards my actual product.


Through this project for my A2 coursework I hope to achieve a final product that is similar to other products within the actual music industry. I hope to create a music video that has similar conventions to that of other music videos in the same genre. I also hope to get enough research about my audience so I can create suitable advertisements to go with my product.

After doing this project I hope to gain more skills in the whole production of films, or in this case music videos. When I leave college I want to continue studying practical filmmaking, and this project will hopefully help me in many aspects of this such as editing, learning about and using different camera angles and specifically having to work in a group with people I don't know. Working on and making films takes a lot of pre production, and I also feel that the research and planning I do for my coursework will increase my skills of having to plan out a schedule, research conventions of a particular genre and organizing my group.